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Case Study — Brand & Digital
Orion Yacht Charter
A standalone digital home for a stand-out Pacific charter yacht. Brand, website, live-chat CRM the crew could run from the deck — designed, built, and live inside a single charter season.
CLIENT
Orion Yacht Charter
Sector
Luxury Travel, Yacht Charter
Services
Brand, CRM, Website
STARTING YEAR
2020
The Challenge
A yacht the harbour knew. The internet didn't.
Orion was a stand-out yacht in the Pacific harbour — by sail, by craftsmanship, by hospitality. Online, it was invisible. Locked inside the same broker networks as every other yacht of its class, indistinguishable to anyone who hadn't already seen it on the water.
The brief: pull Orion out of the broker maze. Build it a digital home that read the way the yacht did from the dockside — confident, considered, on its own terms. And do it inside one charter season.
The Approach
Built on the yacht's own terms.
We approached Orion as a brand build, not a website build.
First, identity. Moodboards, palette, typography — drawn from the yacht itself and benchmarked against the high water mark of luxury charter and resort design.
Then a standalone digital home: Orion's own URL, set apart from the broker network. Mobile-optimised, designed to convert at the dockside as much as at the desk.
Underneath the storefront, a working operations layer. Live chat tied to a mobile app the crew could use from the middle of the ocean. Lead forms feeding into a single CRM. A yacht crew managing direct enquiries in the same software they used to run the boat — between trips, from the deck, on their own time.
72 days
From brief and moodboards to a working CRM with a dockside-managed inbox. Designed, built, and launched inside a single charter season.
1 of 1
Set apart from the maze of multi-yacht broker listings. The exception, not the rule, in the segment.
+312%
Increase in direct enquiries vs. the word-of-mouth baseline
Dockside → desk
Lead pipeline managed from the middle of the Pacific
The REsults
The Outcome
A yacht that finally spoke for itself.
Orion went live on its own URL inside a single charter season — a working brand, a working digital home, a working CRM the crew could run from the deck.
The site pulled the yacht out of the broker network and let it speak for itself for the first time.
For the first time, Orion could speak for itself online. The enquiries came in faster than we could answer them — direct, through a CRM we ran from the deck. Cleanly done.
Vanessa Langridge
—
Orion Yacht Charters