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Case Study — Brand & Digital
Bowmore
A £250,000 prize pool anchored by the Bowmore ARC-54 — Aston Martin's Valkyrie-inspired single malt, 1 of 130 bottles in the world, 54 years matured in Islay's No.1 Vaults. We led the film, the copy, the creative direction and the paid placement.
CLIENT
Bowmore
Sector
Luxury Spirits, VIP Experiences
Services
Production, Creative Direction, Demand, Videography
STARTING YEAR
2025
The Challenge
One bottle. Two reputations. Twenty-four-hour buy windows.
The grand prize was the Bowmore ARC-54: one of just 130 bottles in the world, 54 years aged in the No.1 Vaults on Islay, designed in collaboration with Aston Martin and inspired by the Valkyrie hypercar. Around it, £250,000 of supporting prizes — eighty-seven further bottles of rare Bowmore, the Aston Martin collaboration carrying down through the ladder.
The campaign had to do what the bottle itself was already doing — sit at the intersection of two reputations measured in decades. Bowmore distilling since 1779. Aston Martin building since 1913. Whisky on one side, hypercars on the other. The work needed to feel like both, and convert inside the window the competition was open.
The Approach
Cinematic for the brand. Surgical for the buy.
We approached the campaign in two registers, in parallel.
For the prize: a cinematic film of the ARC-54. Bottle and label and decanter captured with the patience the whisky earned across 54 years. Sculptural geometry, spun-gold hue, the aerodynamic lines that the Valkyrie collaboration brought into the glass.
For the buy: a creative suite paced for the feed. Copywriting that named the bottles honestly — £250,000 in total prize value, the ARC-54 at the top of the ladder, every rare expression beneath it on the instant-win tier clearly attributed. Paid placement tuned to the competition's window. We ran it ourselves, every cut, every line, every placement decision.
£250,000+
Prize value placed in front of a paid audience.
6.7x
Return on advertising spend
1.5m
Campaign impressions across more than 500k users
1 of 130
Bowmore × Aston Martin ARC-54 bottles in the world
The REsults
The Outcome
Built for the buy. Worthy of the bottle.
The campaign returned 6.7x on of paid media — sustained at premium return. The film of the ARC-54 outlived the prize draw itself: brand-grade footage of a 1-of-130 bottle, captured well enough to keep working long after the competition closed.
A Bowmore as exquisite and complex as this 54-year-old is testament to the skills of our distillery team, but also the very embodiment of what can be achieved simply by slowing down, standing still and letting things unfold as they are destined to.
Dr Calum Fraser
—
Chief Blender, Bowmore