Brand Narrative Strategist

INTRO

Most luxury travel brands don’t have an experience problem.

They have a perception problem.

In a world where attention is increasingly fragmented, many exceptional hospitality and experiential travel companies struggle to communicate what actually makes them remarkable.

At Latitude Haus, we help ambitious travel brands position themselves more intelligently within a rapidly evolving global landscape. Blending strategy, storytelling, psychology, creative direction, and modern digital systems to help brands command attention at a higher level.

We believe the next generation of category-defining travel brands will be built differently.

Not louder. Smarter.

We’re now looking for a Brand Narrative Strategist to help shape the positioning, messaging, and communication strategy behind Latitude Haus and the brands we work with.

ABOUT THE ROLE

This role sits at the intersection of brand strategy, storytelling, psychology, and luxury positioning.

You’ll help craft the narratives, messaging angles, strategic positioning, campaign concepts, and communication frameworks that shape how premium travel brands are perceived in an increasingly competitive digital environment.

This is not a traditional copywriting or social media role.

We’re looking for someone capable of thinking deeply about:

• perception

• emotional positioning

• audience psychology

• luxury consumer behaviour

• and how culturally relevant brands are built today

You’ll work closely with leadership, creative teams, and brand partners to help transform fragmented ideas into clear, commercially intelligent narratives.

RESPONSIBILITIES

Your responsibilities will include:

• Developing strategic messaging and positioning frameworks for luxury and experiential travel brands.

• Helping shape campaign narratives, communication angles, and brand storytelling across multiple platforms.

• Supporting the development of creative concepts, editorial direction, and long-form brand narratives.

• Researching audience psychology, market positioning, and luxury brand trends to identify strategic opportunities.

• Collaborating with creative, marketing, and leadership teams to ensure messaging consistency and narrative clarity.

• Refining how brands articulate their value, differentiation, and emotional appeal.

• Contributing to the strategic evolution of Latitude Haus’ own positioning, messaging, and brand direction.

• Maintaining an exceptionally high standard of written communication, strategic thinking, and aesthetic awareness.

WHAT WE VALUE

We believe luxury travel is entering a major transformation.

The brands that dominate the future won’t simply have beautiful visuals or premium pricing. They’ll understand how to create meaning, cultural relevance, emotional resonance, and trust in a highly competitive attention economy.

At Latitude Haus, we’re building a company designed to help ambitious travel brands operate at that level.

That requires people who think beyond trends, templates, and surface-level marketing.

We care deeply about:

• strategic thinking

• narrative clarity

• emotional intelligence

• cultural awareness

• aesthetics

• psychology

• innovation

• and the ability to simplify complex ideas into compelling communication

We’re not interested in generic marketing.

We’re interested in building brands people remember.

REQUIREMENTS

• Strong experience in brand strategy, luxury marketing, creative strategy, editorial, copywriting, journalism, or premium brand communications.

• Exceptional written communication skills with a highly refined understanding of tone, perception, and messaging.

• Strong understanding of luxury consumer psychology and premium brand positioning.

• Ability to think strategically rather than tactically.

• High level of cultural awareness, aesthetic taste, and attention to detail.

• Experience developing brand narratives, positioning frameworks, campaign concepts, or strategic messaging systems.

• Comfortable operating within fast-moving, high-performance creative environments.

• Naturally curious, commercially aware, and intellectually engaged with branding, business, psychology, and modern culture.

• Genuine interest in luxury hospitality, experiential travel, and the future of premium brands.

BENEFITS

• Remote-first flexibility with a globally minded team.

• Opportunity to shape the positioning of ambitious luxury travel brands around the world.

• Direct collaboration with leadership on high-level creative and strategic initiatives.

• Significant creative influence and autonomy within the business.

• Exposure to premium hospitality brands, founders, and operators internationally.

• Opportunity to grow alongside a company operating at the intersection of luxury travel, branding, and modern growth strategy.

HOW TO APPLY

Start your application with the word HAUS

Then send a concise introduction explaining:

• why this role interests you

• examples of work or thinking you’re proud of

• and why you believe you’d be a strong fit for Latitude Haus.

We value clarity, intelligence, and originality over volume.

Flynn Blackie
Founder, Latitude Haus